Newspapers Magazines and Journalists Must adapt to Video to Survive

Chicago, IL—The newsstand racks here like everywhere are starting to vanish. The IPad or Kindle Fire has already replaced our morning newspaper.

The new devices use text, photographs, audio and video. Broadband Internet is everywhere so publishers cannot afford not to begin adding significant amounts of video programing to their websites.

Print media was a one trick pony that has not been staying on the technology curve to keep their readers who are suddenly an audience.

The early forays into video were boring and hard to watch because print reporters were reading their stories to a camera. The right way is to get the video along with sound bites from newsmakers and mix in some narration. It’s far less complicated than it sounds.

Crisp clean video with great audio moves the story along. I should be ashamed that I’m too lazy to do this story only in print. Of course I’m not being paid for my time or I’d be delighted to do so.

Print media has come over to the web the printing press and typesetters have all but become extinct. Now they have no choice but to adapt.

The television news model was okay but lacked so much creativity. They dared not to experiment with what they felt was working for them. With terrific affordable equipment end editing software we should expect print media refugees to invent new and exciting ways to bring us our information.

Live broadcasts are cheap and easy. The only difficulty I see is to have their reporters learn personal grooming and to look sharp. They need not look like television news’ pretty boys and girls. They just have to display some energy as they report.

Yes there is a new learning curve. Journalists of today must know more than writing but shooting and editing and uploading video. There is the theater of good sounding voiceovers and the ability to simply relax on camera. It is either news organizations and their reporters learn or be left in the dirt.

Journalism is being replaced by broadcast journalism.

There still is a place for the printed word integrated with video and the web is the perfect home for this. We should welcome this change and so should every Webmaster, newspaper and magazine editor or corporate public relations department and educator.

The opportunities are beginning to surface for those that have the Knowhow. Assuming you already can write specialized training can be obtained at the New York Video School. They offer their course on line or in the classroom. Click here for NYVS.

The Social Media Video Explosion is Underway

Chicago, IL—It took a huge investment to experiment with television when it was invented in the early 1950s. What eventually evolved is amazing. Today we have color, wide screen and high definition video that's nothing short of incredible. None of us can escape the lush rich video screens that are absolutely everywhere.

The tools to make quality content are incredibly inexpensive today. It takes little effort these days to make watchable content. Incredible empowerment exists to get your message, product or story out to a worldwide audience. It pays to use the new high quality equipment that available and learn how to captivate your audience with quality content.

Google and the other search engines do a great job of directing people to your content by subject matter. You can sell a service, product or anything at all and the cost for the Internet space is free. Any business that’s not taking full advantage of the ability to put video content up as a marketing tool is losing clients and customers.

Until now all advertising had no specific target. We especially loathed advertising for things we don’t need or want. Television commercials are generally very annoying for that reason. Today any business can directly target people that need and consume what they’re selling. Your potential customers are looking for what you have to offer.

Bloggers that don't create video for their visitors and shortchanging them. It is so easy to embed video right into any blog.

People involved in high profile court cases have a unique opportunity today. They can actually put up a video documentary that shows their side of the story. I’ve found that the vast majority of jurors simply ignore judge’s admonishments to avoid media and the Internet. Instead the jurors go out of their way to get the whole story, not just what they hear in court. Like it or not, that’s reality. Using the Social Media to influence court cases is just in its infancy. What Nancy Grace does on television can be countered through watchable video content. Remember Google will bring those jurors you want to influence to your content. There are plenty of semi-retired TV news producers willing to help you create what you need.

An equipment investment of $5,000.00 and training such as that offered by the New York Video School you can create content like a pro.